{"id":1145,"date":"2023-11-13T19:59:34","date_gmt":"2023-11-13T19:59:34","guid":{"rendered":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/?page_id=1145"},"modified":"2024-03-08T17:59:02","modified_gmt":"2024-03-08T17:59:02","slug":"ppc","status":"publish","type":"page","link":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/digital-marketing\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1145\" class=\"elementor elementor-1145\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3963a40 e-con-full e-flex e-con e-parent\" data-id=\"3963a40\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e37cc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"65e37cc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"><strong>PPC<\/strong> \u2192 PAY PER CLICK<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38e095d e-con-full e-flex e-con e-parent\" data-id=\"38e095d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7eb45a3 e-con-full e-flex e-con e-child\" data-id=\"7eb45a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-12e35aa e-con-full e-flex e-con e-child\" data-id=\"12e35aa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f83971b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f83971b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay Per-Click.<\/p><h6 style=\"color: #ffdd35;\">How does It work?<\/h6><p>In order to show up on the search engine results page, also known as SERP, the advertisers not only pay per click, but are also subject to an ad auction, it\u2019s the process through which search engines use an automated algorithm in which the ad relevancy is determined.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7741f elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"ee7741f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1046\" height=\"1711\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2023\/11\/Click-min.png\" class=\"attachment-full size-full wp-image-1165\" alt=\"Click\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02a54a7 e-con-full e-flex e-con e-parent\" data-id=\"02a54a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480301e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"480301e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">GOOGLE ADS<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a2363aa e-con-full e-flex e-con e-parent\" data-id=\"a2363aa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5f61f41 e-con-full e-flex e-con e-child\" data-id=\"5f61f41\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-941678f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"941678f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2192Google.com is the most visited website in the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef20de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cef20de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Other Google services rank among the top 100 most visited websites, including YouTube and Blogger.<\/p><p>Whether you&#8217;re researching a subject, or images or products and services, Google is by far the favorite platform. So if you want to reach new clients online, then Google Ads could be the right fit for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3727c00 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3727c00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong style=\"color: #2381e8;\">Google Ads<\/strong> allows you to manage and serve your ads to your ideal clients and filter the irrelevant audience.<\/p><p>While advertising online with Google Ads you can use different methods of segmentation to ensure you reach potential clients exactly when they are making the buying decision for your product or service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f16b0a8 e-con-full e-flex e-con e-child\" data-id=\"f16b0a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cad820 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2cad820\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1444\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2023\/11\/Post2.png\" class=\"attachment-full size-full wp-image-1174\" alt=\"Post2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e8cf9a5 e-con-full e-flex e-con e-parent\" data-id=\"e8cf9a5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b6b4091 e-con-full e-flex e-con e-child\" data-id=\"b6b4091\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a90e5be e-con-full e-flex e-con e-child\" data-id=\"a90e5be\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd1f96 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"8bd1f96\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2023\/11\/Taza-azul_Mesa-de-trabajo-1.png\" class=\"attachment-full size-full wp-image-1217\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9f1c50d e-con-full e-flex e-con e-child\" data-id=\"9f1c50d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-241ac93 e-con-full e-flex e-con e-child\" data-id=\"241ac93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b38b03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b38b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With <strong>Google Ads<\/strong> you can take advantage of different formats and targeting tools to personalize them according to your business goals; and are tailored to your business objectives and marketing goals. For example by using a call only campaign you are able to create ads specifically designed to, instead of directing customers to your landing page, they will be redirected to call your business.<\/p><p>Another great benefit is being able to determine exactly how much you wish to spend; when someone actually interacts with your ads we\u2019re able to focus all of your efforts on your business goals that we establish and set out to accomplish.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0eb8ef0 e-con-full e-flex e-con e-parent\" data-id=\"0eb8ef0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20cce1f e-con-full e-flex e-con e-child\" data-id=\"20cce1f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d52abd4 e-con-full e-flex e-con e-child\" data-id=\"d52abd4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f66cbb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4f66cbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PPC\/GOOGLE ADS\n\/MICROSOFT ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdcb02 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7bdcb02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are a Company that specializes in creating and managing PPC campaigns for businesses. PPC campaigns involve bidding on keywords so that your ads appear at the top of search engine results pages (SERPs) when someone searches for those keywords.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b9c5852 e-con-full e-flex e-con e-child\" data-id=\"b9c5852\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-56dfce5 e-con-full e-flex e-con e-child\" data-id=\"56dfce5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f6ab3 elementor-position-left elementor-vertical-align-middle elementor-widget__width-initial elementor-widget elementor-widget-image-box\" data-id=\"22f6ab3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"505\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2024\/02\/Mesa-de-trabajo-9.png\" class=\"attachment-full size-full wp-image-1498\" alt=\"Keyword Research\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">KEYWORD RESEARCH:<\/h3><p class=\"elementor-image-box-description\">Finding the right keywords to bid on is\nessential for a successful PPC campaign.\nWe help you research keywords,\ndetermine their search volume and\ncompetition, and recommend the best\nkeywords for your campaign.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73a70c elementor-position-left elementor-vertical-align-middle elementor-widget__width-initial elementor-widget elementor-widget-image-box\" data-id=\"b73a70c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"505\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2024\/02\/Mesa-de-trabajo-8.png\" class=\"attachment-full size-full wp-image-1499\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">AD COPYWRITING:<\/h3><p class=\"elementor-image-box-description\">Writing effective ad copy is another\nimportant part of a successful PPC\ncampaign. We assist you in writing ads\nthat are clear, concise, and persuasive.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbe377 elementor-position-left elementor-vertical-align-middle elementor-widget__width-initial elementor-widget elementor-widget-image-box\" data-id=\"8dbe377\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"505\" src=\"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-content\/uploads\/2024\/02\/Mesa-de-trabajo-7.png\" class=\"attachment-full size-full wp-image-1501\" alt=\"Campaign Management\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">CAMPAIGN MANAGEMENT:<\/h3><p class=\"elementor-image-box-description\">Once your PPC campaign is up and\nrunning, an agency can help you manage\nit on a day-to-day basis. This includes\nmonitoring your campaign's performance,\nmaking adjustments as needed, and\noptimizing your results.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC \u2192 PAY PER CLICK Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay Per-Click. How does It work? In order to show up on the search engine results page, also known as SERP, the advertisers not only pay per click, but are also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":521,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1145","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"rjs","author_link":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/author\/rjs\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"PPC \u2192 PAY PER CLICK Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay Per-Click. How does It work? In order to show up on the search engine results page, also known as SERP, the advertisers not only pay per click, but are also&hellip;","_links":{"self":[{"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/pages\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":67,"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/pages\/1145\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/pages\/1145\/revisions\/2053"}],"up":[{"embeddable":true,"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/pages\/521"}],"wp:attachment":[{"href":"https:\/\/hostedbyexpresso.com\/clients\/expresso2023\/wp-json\/wp\/v2\/media?parent=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}