{"id":1855,"date":"2022-10-11T12:31:53","date_gmt":"2022-10-11T12:31:53","guid":{"rendered":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/?p=3918"},"modified":"2024-05-03T15:32:06","modified_gmt":"2024-05-03T15:32:06","slug":"emojis","status":"publish","type":"post","link":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/10\/11\/emojis\/","title":{"rendered":"EMOJIS"},"content":{"rendered":"\t\t
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Emojis and gifs are the new body language.
– Adam Ludwinn
<\/strong><\/p>\n

Emoji is a Japanese term which means graphic character. The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a need to emphasize tone in forum conversations. According to a study by Swyft Media, 74% of US users regularly use stickers, emojis or emoticons in their online communication, with a total average of 96 per day.<\/p>\n

7 reasons why marketing companies choose to implement emojis in their content:<\/strong><\/p>\n

    \n
  1. Increases popularity on their social networks<\/li>\n
  2. Reaction is the same as if it were a real human face<\/li>\n
  3. Proper business environment<\/li>\n
  4. Softens the scope of a criticism<\/li>\n
  5. They make companies seem more friendly and competent<\/li>\n
  6. Create a more positive professional environment<\/li>\n
  7. They are a valuable addition to communication<\/li>\n<\/ol>\n

    Advantages of implementing emojis in your social networks:<\/strong><\/p>\n

      \n
    • Express feelings and emotions quickly<\/li>\n
    • Humanize and bring the brand closer to users<\/li>\n
    • Maintain and soften comments<\/li>\n
    • Improve communication and help highlight messages<\/li>\n
    • They serve to increase followers and popularity in social networks<\/li>

    • <\/li>

    • <\/li>

    • <\/li>

    • <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Emojis and gifs are the new body language.– Adam Ludwinn Emoji is a Japanese term which means graphic character. The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a need to emphasize tone in forum conversations. According to a study by Swyft Media, 74%…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-trends"],"yoast_head":"\nEMOJIS - Expresso Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/10\/11\/emojis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMOJIS - Expresso Company\" \/>\n<meta property=\"og:description\" content=\"Emojis and gifs are the new body language.– Adam Ludwinn Emoji is a Japanese term which means graphic character. The first emoticon was created by Scott Fahlman, a scientist at Carnegie Mellon University. In 1982 he realized there was a need to emphasize tone in forum conversations. 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