{"id":1827,"date":"2022-11-21T11:36:08","date_gmt":"2022-11-21T11:36:08","guid":{"rendered":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/?p=4883"},"modified":"2024-05-03T17:12:00","modified_gmt":"2024-05-03T17:12:00","slug":"how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season","status":"publish","type":"post","link":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/","title":{"rendered":"How Brands Can Turn Up the Heat on Social Media this Holiday Season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1827\" class=\"elementor elementor-1827\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76cdb130 e-flex e-con-boxed e-con e-parent\" data-id=\"76cdb130\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b913687 elementor-widget elementor-widget-text-editor\" data-id=\"3b913687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s the most wonderful time of the year! Show your holiday spirit with some festive content and you might just get something extra from Santa. #brandsgonnabrands<\/p><p><br \/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771.jpg\" sizes=\"(max-width: 867px) 100vw, 867px\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771.jpg 867w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771-300x277.jpg 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771-768x710.jpg 768w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771-720x665.jpg 720w\" alt=\"\" width=\"867\" height=\"801\" \/><\/p><p>The holiday season is just around the corner and with mixed reports on how strong sales will be this year, now makes sense as a great time to explore new features that major platforms have recently released. This includes exploring social media for brands who want their marketing outreach initiatives seen by more people during these trying economic times!<br \/>The online shopping experience just got better with these new interactive features from Meta, YouTube, and Pinterest. Shoppers can now explore products in an immersive way through their social media accounts while also being able to buy what they like right off of those platforms without ever having to leave the site!<br \/><br \/><br \/>The social media landscape is changing! Check out these recent developments to see what you should be paying attention to this holiday season.<br \/><img decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735.jpg\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735.jpg 1920w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-300x70.jpg 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-1024x241.jpg 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-768x180.jpg 768w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-1536x361.jpg 1536w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-720x169.jpg 720w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1756831837_0_184_2987_1864_1920x0_80_0_0_0831c5900e769244a9214733679254fc_2-e1669049694735-1200x282.jpg 1200w\" alt=\"\" width=\"1920\" height=\"451\" \/><\/p><p>Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance<\/p><p>Meta\u2019s &#8220;Advantage+&#8221; campaigns rely on automation to find the right audiences for your ads.<\/p><p><img decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958.jpeg\" sizes=\"(max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958.jpeg 1280w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958-300x106.jpeg 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958-1024x361.jpeg 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958-768x271.jpeg 768w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958-720x254.jpeg 720w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/1aaa910fd27f442da505c65111367775-e1669050122958-1200x423.jpeg 1200w\" alt=\"\" width=\"1280\" height=\"451\" \/><\/p><p>Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns<\/p><p>The live events will feature business owners and Instagram experts.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542.jpg\" sizes=\"(max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542.jpg 1920w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-300x70.jpg 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-1024x241.jpg 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-768x180.jpg 768w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-1536x361.jpg 1536w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-720x169.jpg 720w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/shutterstock_1646789932-2-scaled-1-e1669050281542-1200x282.jpg 1200w\" alt=\"\" width=\"1920\" height=\"451\" \/><\/p><p>YouTube Announces Holiday Shopping Showcase as it Works to Maximize its Commerce Opportunities<\/p><p>YouTube\u2019s looking to give its in-stream shopping options a big promotional push.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568.jpg\" sizes=\"(max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568.jpg 1280w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568-300x82.jpg 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568-1024x278.jpg 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568-768x209.jpg 768w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568-720x196.jpg 720w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/pinterest-takes-action-to-buy-vsco-X1a9mPCJ-e1669050717568-1200x326.jpg 1200w\" alt=\"\" width=\"1280\" height=\"348\" \/><\/p><p>Pinterest Announces Expanded Pinterest TV Shopping Showcase Heading into the Holidays<\/p><p>Pinterest is making a big push on live shopping this holiday season.<\/p><p>By paying attention to recent developments and trends, you can ensure that your campaigns are fresh, relevant, and engaging.<\/p><p>When you partner with us, you&#8217;ll have access to all the resources and support you need to make this the best holiday season yet for your business. So what are you waiting for? Let&#8217;s get started!<\/p><p><a role=\"button\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/contact\/\"><br \/><strong><span style=\"color: #000000;\">GET IN TOUCH!<\/span><\/strong><br \/><\/a><!-- Created with Elementor --><!-- Created with Elementor --><!-- Created with Elementor --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the most wonderful time of the year! Show your holiday spirit with some festive content and you might just get something extra from Santa. #brandsgonnabrands The holiday season is just around the corner and with mixed reports on how strong sales will be this year, now makes sense as a great time to explore&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11],"tags":[],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands Can Turn Up the Heat on Social Media this Holiday Season - Expresso Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Can Turn Up the Heat on Social Media this Holiday Season - Expresso Company\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s the most wonderful time of the year! Show your holiday spirit with some festive content and you might just get something extra from Santa. #brandsgonnabrands The holiday season is just around the corner and with mixed reports on how strong sales will be this year, now makes sense as a great time to explore...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Expresso Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/expressocompany\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T11:36:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T17:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rjs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CompanyExpresso\" \/>\n<meta name=\"twitter:site\" content=\"@CompanyExpresso\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rjs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\"},\"author\":{\"name\":\"rjs\",\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/#\/schema\/person\/2112dadb9de45e232174cc1e0ebeebbe\"},\"headline\":\"How Brands Can Turn Up the Heat on Social Media this Holiday Season\",\"datePublished\":\"2022-11-21T11:36:08+00:00\",\"dateModified\":\"2024-05-03T17:12:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\"},\"wordCount\":328,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/#organization\"},\"image\":{\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2022\/11\/happy-person-with-christmas-hat-copy-e1669049162771.jpg\",\"articleSection\":[\"Social Media\",\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\",\"url\":\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2022\/11\/21\/how-brands-can-turn-up-the-heat-on-social-media-this-holiday-season\/\",\"name\":\"How Brands Can Turn Up the Heat on Social Media this Holiday Season - 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