{"id":1809,"date":"2023-01-23T14:22:21","date_gmt":"2023-01-23T14:22:21","guid":{"rendered":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/?p=5007"},"modified":"2024-05-06T14:44:16","modified_gmt":"2024-05-06T14:44:16","slug":"google-ads-crashed","status":"publish","type":"post","link":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2023\/01\/23\/google-ads-crashed\/","title":{"rendered":"So, Google Ads Crashed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1809\" class=\"elementor elementor-1809\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e76351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e76351\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ccea89\" data-id=\"3ccea89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f93dec elementor-widget elementor-widget-image\" data-id=\"3f93dec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/5e7d9bab2400004b0ccea654-e1674502451882.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d620c60 elementor-widget elementor-widget-heading\" data-id=\"d620c60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Happened to the Google Ads Platform and What Does it Mean for Advertisers?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f963af4 elementor-widget elementor-widget-text-editor\" data-id=\"f963af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertisers who use Google Ads were left in a state of confusion when the platform crashed recently. The outage, which lasted about two hours, sent many into a frenzy as ads weren&#8217;t being served on YouTube or Gmail during the period, resulting in lost traffic and revenue.<\/p><p>The incident sparked numerous questions among advertisers regarding what went wrong and why it happened. Was it an internal issue with Google&#8217;s servers? Was it a result of malicious user behavior? The answers to these questions are still unclear, but what is certain is that the outage had severe consequences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0e7db5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0e7db5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c33670\" data-id=\"0c33670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19ac92c elementor-widget elementor-widget-image\" data-id=\"19ac92c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1344\" height=\"1281\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/So-Google-Ads-Crashed.webp\" class=\"attachment-full size-full wp-image-2015\" alt=\"\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/So-Google-Ads-Crashed.webp 1344w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/So-Google-Ads-Crashed-300x286.webp 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/So-Google-Ads-Crashed-1024x976.webp 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/So-Google-Ads-Crashed-768x732.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca5922c\" data-id=\"ca5922c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fbd830 elementor-widget elementor-widget-heading\" data-id=\"5fbd830\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Was the Platform Down?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb5be2 elementor-widget elementor-widget-text-editor\" data-id=\"2eb5be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has yet to give an official statement about what caused the outage, although some speculate that it was related to ongoing maintenance at one of their data centers. Another theory suggests that hackers may have been behind the crash by exploiting a vulnerability in Google&#8217;s systems. Whatever may have been the cause, advertisers were affected by not only lost traffic but also lost money due to their campaigns not running as planned.<\/p><p>In addition, many users reported seeing blank ads as well as ads from other companies during this time period something that could potentially damage brand reputation if users associate those ads with your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7d2b87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7d2b87\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e56d28\" data-id=\"1e56d28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea8387 elementor-widget elementor-widget-heading\" data-id=\"1ea8387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Can Advertisers Protect Themselves From Similar Incidents?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ef0b5 elementor-widget elementor-widget-image\" data-id=\"62ef0b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2023\/01\/business-team-thinking-about-possible-solution-while-using-computer-working-office-e1674503646492.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed37ff elementor-widget elementor-widget-text-editor\" data-id=\"aed37ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Google Ads system relies on ad auctions to display relevant ads within its network and while this system normally works great, it can be vulnerable to outages like this one because all participating bids need to be processed correctly before an ad is displayed.<\/p><p>Advertisers should consider implementing backup solutions such as automated bidding strategies or manual bid overrides to protect themselves from future malfunctions on platforms like Google Ads.<\/p><p>Besides having backup plans ready for times of trouble, advertisers should ensure they always keep track of their campaign performance metrics within Google Ads and make sure any necessary changes are made promptly when required. This way they can better identify potential issues early on and prevent them from escalating into larger problems down the road.<\/p><p>Finally, having multiple campaigns running in tandem can reduce the risk of issues like outages since some campaigns may still be running smoothly even when others suffer from technical difficulties. Managing multiple campaigns will require extra effort though so make sure you weigh up your options carefully before deciding which strategy works best for you.<\/p><p>All in all, outages like this can cause major headaches for advertisers but by taking proactive measures against potential losses, businesses should be able to weather any storm without too much disruption to their operations or budget plans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Happened to the Google Ads Platform and What Does it Mean for Advertisers? Advertisers who use Google Ads were left in a state of confusion when the platform crashed recently. The outage, which lasted about two hours, sent many into a frenzy as ads weren&#8217;t being served on YouTube or Gmail during the period,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,14],"tags":[],"class_list":["post-1809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So, Google Ads Crashed - Expresso Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/2023\/01\/23\/google-ads-crashed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So, Google Ads Crashed - Expresso Company\" \/>\n<meta property=\"og:description\" content=\"What Happened to the Google Ads Platform and What Does it Mean for Advertisers? 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