{"id":14,"date":"2024-04-25T17:49:13","date_gmt":"2024-04-25T17:49:13","guid":{"rendered":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/?page_id=14"},"modified":"2024-05-21T20:44:16","modified_gmt":"2024-05-21T20:44:16","slug":"ppc","status":"publish","type":"page","link":"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14\" class=\"elementor elementor-14\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9f490 e-flex e-con-boxed e-con e-parent\" data-id=\"6c9f490\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb8a00d e-con-full e-flex e-con e-child\" data-id=\"fb8a00d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec1223 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8ec1223\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PPC<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce00b7 elementor-widget elementor-widget-heading\" data-id=\"cce00b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay-Per-Click.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e228b44 elementor-widget elementor-widget-heading\" data-id=\"e228b44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does It work?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0879629 elementor-widget elementor-widget-text-editor\" data-id=\"0879629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to show up on the search engine results page, also known as SERP, the advertisers not only pay-per-click, but are also subject to an ad auction, it\u2019s the process through which search engines use an automated algorithm in which the ad relevancy is determined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab03e62 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ab03e62\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to Our Experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-956d815 e-con-full e-flex e-con e-child\" data-id=\"956d815\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e94c7c8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e94c7c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/New-Logo_Yelp-Advertising-Partner_Logo.png\" class=\"attachment-full size-full wp-image-266\" alt=\"Yelp Partner Logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150ae05 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"150ae05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/partners\/agency?id=7215607095\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12.png\" class=\"attachment-full size-full wp-image-267\" alt=\"Google Partner\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12.png 1080w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12-300x300.png 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12-1024x1024.png 1024w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12-150x150.png 150w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/ELEMENTOS2-12-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38dae1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f38dae1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/unnamed.jpg.webp\" class=\"attachment-full size-full wp-image-268\" alt=\"Waze Certificed\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959faee elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"959faee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/logo.webp\" class=\"attachment-full size-full wp-image-2457\" alt=\"\" srcset=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/logo.webp 300w, https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/wp-content\/uploads\/2024\/04\/logo-150x150.webp 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a86f0c2 e-flex e-con-boxed e-con e-parent\" data-id=\"a86f0c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc693e2 e-con-full e-flex e-con e-child\" data-id=\"dc693e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e950f93 elementor-widget elementor-widget-heading\" data-id=\"e950f93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc7fb0 elementor-widget elementor-widget-text-editor\" data-id=\"7bc7fb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2192 <strong>Google.com<\/strong> is the most visited website in the world.<\/p><p>Other Google services rank among the top 100 most visited websites, including YouTube and Blogger.<\/p><p>Whether you\u2019re researching a subject, or images or products and services, Google is by far the favorite platform. So if you want to reach new clients online, then <strong>Google Ads<\/strong> could be the right fit for you.<\/p><p><strong>Google Ads<\/strong> allows you to manage and serve your ads to your ideal clients and filter the irrelevant audience.<\/p><p>While advertising online with <strong>Google Ads<\/strong> you can use different methods of segmentation to ensure you reach potential clients exactly when they are making the buying decision for your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7389b e-con-full e-flex e-con e-child\" data-id=\"ee7389b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d43baf8 elementor-widget elementor-widget-heading\" data-id=\"d43baf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PPC\/GOOGLE ADS \/MICROSOFT ADS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74651e elementor-widget elementor-widget-text-editor\" data-id=\"c74651e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are a company that specializes in creating and managing PPC campaigns for businesses. PPC campaigns involve bidding on keywords so that your ads appear at the top of search engine results pages (SERPs) when someone searches for those keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc92e8 elementor-widget elementor-widget-elementskit-accordion\" data-id=\"5dc92e8\" data-element_type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f49e6471064\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-5dc92e8\">\n                        <a href=\"#collapse-801793669f49e6471064\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-801793669f49e6471064\" aria-expanded=\"true\" aria-controls=\"Collapse-801793669f49e6471064\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Keyword Research:<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-801793669f49e6471064\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-5dc92e8\" data-parent=\"#accordion-69f49e6471064\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Finding the right keywords to bid on is essential for a successful PPC campaign. We help you research keywords, determine their search volume and competition, and recommend the best keywords for your campaign.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-5dc92e8\">\n                        <a href=\"#collapse-0443d5b69f49e6471064\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-0443d5b69f49e6471064\" aria-expanded=\"false\" aria-controls=\"Collapse-0443d5b69f49e6471064\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Ad Copywriting:<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-0443d5b69f49e6471064\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-5dc92e8\" data-parent=\"#accordion-69f49e6471064\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Writing effective ad copy is another important part of a successful PPC campaign. We assist you in writing ads that are clear, concise, and persuasive.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-5dc92e8\">\n                        <a href=\"#collapse-dde72eb69f49e6471064\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-dde72eb69f49e6471064\" aria-expanded=\"false\" aria-controls=\"Collapse-dde72eb69f49e6471064\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Campaing Management:<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-dde72eb69f49e6471064\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-5dc92e8\" data-parent=\"#accordion-69f49e6471064\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Once your PPC campaign is up and running, an agency can help you manage it on a day-to-day basis. This includes monitoring your campaign's performance, making adjustments as needed, and optimizing your results.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay-Per-Click. How does It work? In order to show up on the search engine results page, also known as SERP, the advertisers not only pay-per-click, but are also subject to an ad auction, it\u2019s the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC - Expresso Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostedbyexpresso.com\/clients\/ExpressoOld\/ppc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC - Expresso Company\" \/>\n<meta property=\"og:description\" content=\"PPC Companies that implement search ads only pay when the user places a click on the ad, hence the name Pay-Per-Click. 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